WordPress – Every Affiliate’s Friend
Steve wrote in recently unsure as to whether WordPress is the best platform for smaller niche sites with limited products:
“WordPress seems to be the hot thing for non-techies to get a site up and running with ongoing content management. However, for projects that only have a few products, WordPress doesn’t always seem the most appropriate platform.
For example, for a site with limited products (~10) that are unlikely to change or have that much more added, the post format of WordPress and the concept of continually updating it with new information/products doesn’t sound like the best solution.
Can you recommend any other simple to use platforms that would help a non-techie to put up a site with the same ease as WordPress? If not, is the only option to outsource the development?
Here’s what the docs had to say:
I’ve been saying for years now, WordPress is THE only cms system you will ever need. As I see it, your problem is that you want to build a site with limited products, less than 10. I’m struggling to see what the problem is because no matter what cms/site building software you use, you will only ever have less than 10 products so always only a “thin” site.
My advice is to use WordPress, you will be very surprised at just how customizable it is, it can do pretty much anything in terms of layout and structure. Then simply add fresh unique content to supplement your few products. This will give the search engines more opportunities to latch onto content and send visitors your way. Trust me, WordPress is every affiliate’s friend.
There are loads of products out there to help you get a site up, Joomla is a popular alternative to WordPress. As you’re looking at building a basic product review site with around ten items, my advice is to head over to a tutorials site such as http://www.webmonkey.com and just give it a go.
Basic HTML really isn’t hard at all and anyone can get the hang of it without any other ‘technical’ training. An hour or so with notepad and you should be able to get something passable made that you can get online and then improve as you go. For something like this it’s not really worth outsourcing.
This probably isn’t the answer you’re looking for, but I don’t see what’s wrong with WordPress – you can do as little (whack up ten pages and leave it) or as much (open up the bonnet and get customising) as you’re comfortable with.
As a non-techie myself, I love WP. Of course I break things every now and then and it drives me mad, but I can create pretty much any type of site I want, quicker and easier than outsourcing it to anyone. Ignore the fact that it’s blogging software and think of it as an SEO-Friendly CMS system that can be hacked away at if you want to.
Apologies if you really, really don’t want to use WP, but as far as I’m concerned, it really is the mutts nuts!
Hope that helps you out Steve. Put simply, give WordPress a go, you can find 1000′s of templates to use, both free and premium dependent on what you’re after. This site uses WordPress and was a custom design which is more expensive, but there are plenty of ready made solutions out there. If you do pick a free theme, make sure it isn’t hiding any dubious links in places like the footer – see Kirsty’s post on removing encrypted footer links from WordPress.
What CMS platforms are you using for your affiliate sites?